Aug 30, 2018
Writing your book is only 10% of the effort. The other 90%
comes from how you market it, package it, the platform you put it
on, and the connectivity you have with your audience.
This week Robert "Dusty" Staub founder and CEO of Staub Leadership
and author of "The Heart of Leadership" and The Seven Acts of
Courage" joins us to talk about how the publishing landscape has
changed over the last 20 years, what level of promotion you can
expect from your publisher, and how your book can be both resource
and calling card.