Mar 7, 2019
Writing a book is hard, but selling a book is even harder.
You can make that task easier by hiring a good PR person but
how will you know if the fit is right? What questions should
you ask? What is the publishing house going to do for you?
These are all important questions but what do the right
answers look like?
Our guest Tess Woods is an entrepreneurial leader with 20+
years of experience in strategy, branding, thought leadership, and
hands-on campaign development who has been featured in The New York
Times, Bloomberg Business Week, and Forbes
Peter and Tess discuss why you need to set your expectations for
sales, have a marketing plan in place, and be building your
followership well in advance. Along with those topics Tess
gives expertise on finding a PR person that will fit your needs,
understand your genre, and have success in the market your book
will be in.
If you want to understand what having a best-selling book means and
why hitting that benchmark might not be that important for your
goals you'll need to listen to this episode!