Preview Mode Links will not work in preview mode

Leveraging Thought Leadership

Jun 28, 2018

Using a journalistic style when starting to write can be an effective method in cutting through the noise in an overcrowded blog space.  Internationally recognized executive coach and leadership educator John Baldoni joins Peter this week to discuss how publishing has changed over the years and what you should expect...


Jun 26, 2018

Struggling on how to identify and often connect with the audience can be a hurdle for some thought leaders, but today Peter is joined by best selling author and international speaker Dov Baron to discuss the importance of having a strong team around you, identifying your target audience and how being vulnerable can...


Jun 21, 2018

There's a disconnect between authors and publishers. Publishers are trying to sell books to bookstores. As a thought leader, you want to target the audience and build your brand. David Burkus joins Peter to talk about launching his new book Friend of a Friend and building his speaking business, curating his network, and...


Jun 19, 2018

You can't get an MBA in Thought Leadership. When you're looking for credentials for your business, your first big book is a great launchpad for your brand. But how do you know when you're ready to write? Peter is joined by Harper Tucker, VP of Authority Marketing at Advantage Media / Forbes Books to discuss the...


Jun 14, 2018

Make sure you're writing the right book! Peter is joined by Zoe Chance for a discussion on getting the right message, the right content, and building a brand around the book. Zoe talks about starting, and restarting, her book project to ensure that her first book is an approachable and powerful encapsulation of...