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Nov 29, 2018

If you are having trouble with the content for you book you might have to switch how you look at it from writing the book you want to writing the book people will want to read.
Peter welcomes Denise Lee Yohn, brand building expert and author of "Fusion" and "What Great Brands Do".  Together they discuss the mental and...


Nov 27, 2018

Advertising is there to prop up brands that are not doing that well.  Really good brands don't need advertising.
Aaron Keller, CEO of Capsule and author of "The Physics of Brand" shares why advertising is the tax you pay for not being interesting.  Why you need to have a passion for the content you create.  What you...


Nov 20, 2018

A good use of soft skills can make up more than 50% of what drives performance.
Nathan Regier,CEO of Next Element and author of "Conflict without Causalities" joins Peter to discuss the changes in the corporate space, switching sales models, and the slow train of effects that take place after your book is published.


Nov 15, 2018

Having a coach is a must have for any senior executive who is ambitious to really leverage themselves and leverage the team they have. 
 
John Murphy, executive coach and owner of John Murphy International joins Peter to share the power of having a coach, how you can tell if a client is going to be a good fit,and why...


Nov 13, 2018

When faced with adversity you need to be accountable for what happened but also look for the lesson to be learned from it.
James Kelley, a professor at United Arab Emirates University and author of "The Crucible's Gift" shares his knowledge on how those who can embrace their adversity thrive better as...