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Leveraging Thought Leadership

Mar 31, 2019

Science, Technology, Engineering and Mathematics (STEM)  is a term typically used when addressing education policy and curriculum in schools.   However these type of organizations exist at the enterprise level too.   How can you help these organizations and the people that run them be more effective at what they do?


Mar 28, 2019

More than a third of American's are working the Gig Economy, mixing short term jobs, contract work and freelance assignments.  If you are going to work in the Gig Economy what should you ask yourself when taking jobs?
 
Our guest Diane Mulcahy, is the author of "The Gig Economy", teaches the coarse at Babson Collage,...


Mar 24, 2019

Too many business books don't think about the audience appropriately.  Have you thought about the specific person you want to write to?  Do you speak the language to reach them?  Or should you be seeking a writing partner or ghost writer to make your message clear.
 
Our guest Bronwyn Fryer, is a collaborative writer...


Mar 21, 2019

The purpose of writing a business book has changed over the years.  While the focus might have been on units sold, it has shifted to being a tool to increase your reach, brand recognition, and cache.

Our guest Lori Ames, Founder and CEO of PR Freelancer Agency sits down with Peter to share her expertise in publicity,...


Mar 17, 2019

When writing a book on your content it is easy to feel handcuffed by a fear of saying too much, but there is value in having to write down what you do in a way that others can understand and implement it.
 
Our guest is David Benjamin, Co-Founder and Chief Architect of Syntegrity Group, who specialize in advise for...