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Leveraging Thought Leadership

Mar 31, 2022

How do you go from "outsider" to "pro"? Through recognizing your unique perspective - and sharing it, with great thought leadership.

Many thought leaders initially feel like "outsiders" in their industry. They have niche interests, new and potentially counterintuitive perspectives, and they think  so far ahead of the...

Mar 27, 2022

Anyone with the right academic training can understand research materials and data points. The struggle comes when we try to use that knowledge to move people to act. How can we fuse personal experiences with statistical information, to connect with people and get them excited about the future?

Our guest today is Adam...

Mar 20, 2022

While thought leadership has been around for a long time, it's only recently started popping up as a topic of discussion in major boardrooms. Company executives and board members want to know the ROI and KPI of a thought leadership investment. So how do you quantify thought leadership's impact and worth?

To help me add...

Mar 17, 2022

What if you could change fields - without losing the relationships you'd made at your current organization?

Many thought leaders start their careers working for an organization or company. Some begin by writing about culture, leadership, and developing content for the organization, or, thought leadership may be a...

Mar 10, 2022

When you try to please everyone, you end up pleasing nobody!

It can be a hard pill to swallow, but 99.9% of the world isn’t interested in your thought leadership. Focusing on a vast, wide audience only ends up wasting your time - and might cause you to miss the people who really need your content. When you figure out...