Jun 27, 2021
When an issue is too important and too big for a
single leader or team member to own?
How can massive organizations tackle challenging issues in a manner that is beneficial to society?
How can massive organizations tackle challenging issues in a manner that is beneficial to society?
Our three guests in this episode are Surya Kolluri,
Jeanne de Cervens, and Brian Forbes. They join us to discuss their
critically important study: The Pandemic’s Perfect
Storm. This study examines COVID-19’s impact on Gen Z
and Millennials, and delivers some
surprising results.
Surya Kolluri is the Managing Director at
Bank of America, where he
structures and leads their Thought Leadership, with a focus on
retirement, longevity and social impact.
Jeanne de Cervens is a public policy strategist
and advocate, with a deep understanding of complex legislation and
regulations. In the past, she has worked at both Transamerica and
Georgetown University.
Brian Forbes is the current Director of
Thought Leadership and Strategy at Transamerica. He oversees that organization's
research and sales enablement programs, and focuses on
healthcare costs, caregiving, and retirement.
Our three guests recall how they crossed paths
within various research groups and institutions before coming
together to examine the impact of the pandemic. They discuss the
population groups that are most affected by the Covid-19 pandemic,
and give us their insights about ways to position thought
leadership to better serve the people who are most affected.
Our guests explain why large corporations are
collaborating on these issues, and why society's interests outweigh
the need for prestige or monetary gains. Previously
established relationships between organizations allow for broader
teamwork, and create more leverage for the message. We shed
light on the ways Bank of America and Transamerica sponsored the
work being done at Georgetown University. This study, and its
success, would not have been possible if our guests had not
previously established a relationship between themselves.
Further, we discuss the importance of building
relationships with individuals from other industries who
share our passions. This can bring a myriad of viewpoints to the
table, benefitting society as a whole. Collaboration can increase
the credibility of a project, allowing it to reach a wider
audience.
If you want your organization to be more
collaborative, this episode is for you! We chat about how to find
solid, inter-corporational partners, ways to create mutually
beneficial engagements, and how to make an impact on topics too big
for one person to take on alone.
Three Key
Takeaways:·
- How Thought Leadership collaboration can create solutions that reach beyond a single organization.
- Successful Thought Leadership needs to include establishing and nurturing relationships outside your organization.
- Ways that thought leaders can go beyond research, and bring effective, meaningful results to your constituents.