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Leveraging Thought Leadership

Nov 18, 2021

Working 40 hours has been accepted as the "standard work week" since Henry Ford implemented it almost 100 years ago. What would happen if we focused more on the outcomes that we wanted from our labor, instead of focusing on the time it takes to accomplish them? Could we learn to work less and do more?

Our guest today is Joe Sanok, host of the popular The Practice of the Practicethe #1 Podcast for counselors in private practice and one of the top 50 podcasts worldwide! Joe has gone from working as a full time physiologist to teaching others how to structure their practice in a way that will increase ROI and reduce time spent working. Joe's also is the author of Thursday Is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want.

Today, Joe shares his story; from working at a Community College, to building a strong and profitable side practice that made more than his full time job. Learning how to leverage his gifts helped Joe make the journey to becoming a thought leader, starting a podcast, and helping others think differently about mental health in the workplace.

In addition, Joe is helping counselors in private practice build their business and their brands. We discuss how to effectively use your time, why you should find clients that are the right fit for you, and ways to outsource the things you are not good at. It's possible to build healthy teams by asking the right questions!

Finally, we wrap up by discussing Joe’s book Thursday Is the New Friday, which offers exercise, tools, and training to help people create the work schedule they want — and the results they need: less work and greater income!

Three Key Takeaways:

  • Thought Leaders can accomplish more by outsourcing less important tasks, or things they are not good at, in order to focus on important matters.
  • By specializing your thought leadership, you can be a more effective help to your clients and outpace your competition.
  •  It's easier to convince clients to buy into your Thought Leadership when you can clearly explain the way your fee will save the client time and increase their ROI.