We are assaulted by digital pollution on a daily basis: spam
calls, fake e-mails, harassing chats, phishing scams, and
worse. With all the noise, how can thought leaders create a message
that our audience wants to hear? How do we make them understand
that our outreach is important?
To help answer these questions, we’ve turned to Ethan
, the Chief Evangelist at BombBomb;
a company that uses video
messaging to build better business relationships. Ethan is also the
co-author of Human-Centered Communication: A Business Case Against
This book is a great read for
anyone who needs to generate attention, build trust, and create
Discover the pitfalls of "digital pollution," and how it
negatively impacts our ability to reach potential customers. Listen
in, as Ethan shares insights about Human-Centered Design, and
how it breaks through the noise to reach customers, and make
sure the message they hear is deeply relevant to their needs. He
discusses his job as Chief Evangelist, telling us how he is a
staunch advocate for Human Centered Design. Learn why boasting
about your product instead of addressing people's needs, emotions,
and challenges, can cause your audience to stop listening.
Some content modalities come easily, while others require greater
amounts of study and even coaching. Ethan explains how he began by
using his strong command of short-form writing, and over time, has
mastered the ability to host his
successful podcast, The
communicate with his audience
through a video format; and even take the stage for live
This is a great episode for anyone struggling to ensure that their
brand doesn’t get lost in the noise.
Three Key Takeaways:
· Thought Leadership built on
Human-Centered Design should focus on desirability,
feasibility, and viability.
· Spreading your Thought Leadership
through short personal video messages can have greater results than
mass e-mail blasts.
· While evangelizing your
Thought Leadership, focus on your client's problems, not the
product you are trying to sell.