How do you help people see new truths, change their behaviors,
and rekindle the spark of insight in their everyday life?
At its best, thought leadership is
incredibly empowering. By sharing our experiences, great thought
leadership practitioners can help their audiences elevate their
lives - day by day. Our guest on today's podcast understands that
process better than anyone. Amanda Morin
is the Director of Thought Leadership
and Expertise at Understood
nonprofit organization that is a leader in the fields of education
and disability inclusion. Amanda helps those who learn and think
differently discover their potential, take control of their
education, and find community.
We discuss the various modalities used to reach a broad audience.
Amanda discusses the need for a diverse team, and adapting her
thought leadership to be used with websites, the mobile
, and the podcast she
co-hosts, In It,
where Amanda gives advice for
parents, teachers, and even kids who are "in it" with those who
learn and think differently. We also discuss other social media
platforms she's used for her thought leadership, and the types of
content that work best on each (and why!).
Amanda draws from a full team of researchers, experts, and content
creators, to create the perfect team for any task. By maintaining a
pool of talented people, she's sure to have the right skills for
any project. She explains why her job isn't simply to lead the
team, but also to help team members find their distinct voices,
lift them up so their ideas are heard, and know when to help them
change direction when a project isn't hitting the mark.
This is a wonderful conversation about deploying thought leadership
to help those who might otherwise never be given the chance to
unlock their full potential.
Three Key Takeaways:
* When deploying thought leadership, you need to find your audience
- and put your insights where they already spend their time.
* Not everyone will have the same entry point (or end goal) for
thought leadership. It is important for your audience to have
different points of entry, and to consider their disparate
* When leading a thought leadership team, ensure you are giving a
platform to each distinct voice. By raising them up, you elevate
the whole team.