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Leveraging Thought Leadership

Apr 21, 2022

76% of people say networking is the top driver for attending an event, but the amount that have a plan to achieve that goal is much smaller. With many events having moved to a digital platform, networking has become harder - and yet, even more critical to success.

To help understand the problem, and find some answers, we’ve invited Robbie Samuels to join us. Robbie is a networking expert, consultant, and advisor. He is also the author of Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List, plus, he is the host of the podcast On The Schmooze.

The arrival of the pandemic meant the end of in-person conferences, but as restrictions are loosening, we are starting to see these events return. We discuss what the post-pandemic conference scene will look like. Robbie explains that there is still great importance for in-person events, but they will have to be more thoughtful and meaningful than ever before.

We also discuss the undeniable value of virtual events. Robbie explains that many of the tricks of the trade used by keynote speakers in person simply don’t work on a small screen. He compares in-person speaking to a theatrical performance, and virtual events to a television show, where production and delivery is very different. Robbie gives examples to help speakers make changes to their delivery and connect with the audience in either style.

Lastly, we discuss how the virtual environment has changed business models. No longer can keynote speakers rely solely on big conference gigs. Robbie discusses the diverse platform you need to deliver content, and how you can continue to provide in-person value - digitally!

Robbie has a special offer for our listeners! Click HERE to get The Big Results Toolkit for Free!

Three Key Takeaways:

  • Thought Leaders need to have a clear plan to achieve networking goals at both in-person and virtual events.
  • When delivering thought leadership content virtually, consider changing the pace every seven minutes to keep the audience engaged.
  • Don’t rely too much on one method of income for thought leadership. By diversifying your business model, you’ll increase revenue and protect yourself from future disruptions.