May 19, 2022
Have you ever thought about publishing a
book? Be careful! There are a lot of misconceptions and bad
information about publishing. If you want to publish successfully,
and see your work reach it's best audience, you might need to do a
little research — and our guest on this episode is a treasure-trove
To clear up the misinformation and get our listeners started on the
right foot, we’ve invited Matt Holt, Editor-in-Chief
of Matt Holt
(a BenBella Books
join us. Matt was previously Senior Vice President
and Executive Publisher at John Wiley &
, where he oversaw a team of 85 staff. Over his
27-year career, he’s acquired over 1,000 titles and published
We start with the questions you need to answer before you set
pen to paper. Matt believes you need to know your book's goal;
why you are writing it, and for what audience? Once you have
those answers, you can start thinking about the publishing model
that will best suit your authorship.
Having had literally thousands of proposals cross his desk, Matt
can tell in only 30 minutes whether a manuscript merits
further exploration. During our conversation, he shares what he is
looking for in a proposal, and the methods he uses to look into
each potential author's background and qualifications.
Lastly, we discuss the tension that
often exists between author and publisher. The author is
making a long-term, multi-year connection ,while the publisher is
looking to get in, publish the manuscript, and move quickly onto
the next project. Matt explains what both sides can do to provide
the transparency needed for everyone to achieve their goals.
If you want to ensure that your
manuscript proposal doesn’t get tossed into the “pass” pile, you’ve
got to listen to this episode!
Three Key Takeaways:
* You can get a book done quickly and cheaply, or you can
get it done right.
* Thought Leaders who are also practitioners often have an
advantage in promoting their books as they already are in
direct contact with their audience.
* A book is a mass-market tool, you’ll need methods of
taking your content to scale if you want to fully capitalize
on your book launch.