May 26, 2022
This was originally a
LinkedIn Live recorded on October 6th, 2021
In our first Leveraging Thought Leadership Live
session, we invited two amazing guests to speak with us about
challenges and the grit it takes to overcome them.
is one of
the first female Apache helicopter pilots, and also the founder of
The Grit Institute
of The Grit Factor: Courage,
Resilience, and Leadership in the Most Male Dominated
Organization in the World
Together, these two brilliant leaders, vets, and authors, discuss
with us the importance of laying down a strategic plan early
in your thought leadership journey. We discuss how they found
ways to convey their leadership experience in methods that
help others learn from it, and developing avatars to help
reach the audience who needs you the most. The conversation covers
the need to iterate in order to stay on top of your game, and how
to listen to the market in order to keep your business growing with
Jan and Shannon share why they chose to become authors, and their
reasons for wanting to write a book about their personal
experience. Both created books that focused on making their
personal stories a delivery mechanism for inspiration, insight, and
ideas that others can use to improve their lives.
If you missed this episode when it was live, this is the perfect
opportunity to get caught up.
Three Key Takeaways:
* Understand your thought leadership's deeper purpose,
identify the people you want it to serve, and reach out to them
early in your career.
* The market will tell you what it values — which might
be different than what you want! Be open and willing to
listen, and change course toward success.
* It can be easy to create thought leadership based on
our experiences, but it shouldn’t be about you. Make sure you
are giving your audience something they can use.