Jun 23, 2022
An interview with Waldo Waldman &
Freddie Ravel that originally aired on November 3rd, 2021, as part
of Leveraging Thought Leadership Live on LinkedIn.
In March of 2020, the keynote speaking business came to a grinding
halt.
Before Covid-19, many speakers were
predicting a record-breaking year for events and conventions.
During the pandemic's height, speakers and live workshops went
on hiatus, hoping the shutdown wouldn’t last long. But a few
visionaries forged new ways forward, using technology and
innovation to help them deliver their message.
To discuss how keynote speaking changed during the pandemic and
where keynote speaking is going in the future, I invited two of the
best in the business to join me.
Waldo “The Wingman” Waldman is the bestselling
author of
Never Fly Solo: Lead with Courage,
Build Trusting Partnerships, and Reach New Heights in
Business, and a member of the
Speaker
Hall of Fame. He speaks around the world on the
topics of trust and teamwork.
Freddie Ravel is a Grammy Award-winning musician who
delivers dynamic multimedia “keynote concerts” on leadership,
sales, and performance.
In this episode, we explore how each of our guests has pivoted
their innovative style of keynote speaking to a virtual platform,
using video and technology to connect with clients and audiences.
Even with huge advancements in technology, speakers will still be
faced with the difficulty of proving their value in a virtual
setting, in order to maintain price integrity.
Waldo warns that speakers who are not
adept with (or willing to learn) new technology are going to be
shot down. Freddie explains how he created a custom home setup that
allows him to bring messages and music to audiences in a dozen time
zones — all at once. We further discuss the way additional products
and solutions can give your virtual keynote an advantage, and
create momentum that sustains change and creates actionable items
for anyone who attends.
This is an insightful conversation into the ways that keynoters
have sustained and grown their businesses using hybrid models,
technology, and innovation. Come and listen — this information is
sure to be useful to anyone operating in a speakers' arena.
Three Key Takeaways:
* When speaking virtually, you need a clear picture of your
audience's needs and interests, and an understanding of their
pain points, in order to connect with them emotionally.
* Regardless of how you deliver your thought leadership speaking,
content is king.
* Be ready to offer follow-up products and solutions that will
ensure your message goes further.