You've got big ideas that you know could
help people. But it's hard to articulate that insight as an
actionable plan for business partners, clients, and
So, how do you move forward?
Today, we’re sitting down with Tamsen Webster
, a TedX speaker
and author of the new book Find Your Red Thread: Make Your Big
In her insightful text,
Tamsen codifies her method, and helps others find the
throughline that connects an idea to the hearts and minds of the
Many new authors suffer from the "curse of the expert," unable to
put their methodology and processes on the page in a way that's
accessable to beginners. For Tamsen, that was the easy part. In
fact, she struggled with letting go of the book, unsure that the
process she had been successfully using for the previous five years
was enough to warrant publishing.
As with any good business book, Tamsen has found that hers has
drawn multiple new clients — without the usual 2 degrees of
separation. Now, people are finding the book and reaching out to
her on their own, and that's growing her business exponentially.
She's also dipped a toe into licensing her IP, and creating an
accreditation program to help other businesses share her Red Thread
method with their clients.
Lastly, we discuss the hard part of creating and licensing a
properly… protecting it. In order to maintain your trademark, you
have to defend it. This can mean awkward conversations about how
and where your method can be used. Unfortunately, many people who
are interested in thought leadership content are unaware that they
are violating copyrights, but there are ways to handle such issues
amicably, and to the advantage of both parties.
This interview is a great example of a thought leadership book
propelling your ideas to scale!