Sep 21, 2023
All right, thoughtleaders – be honest.
Have you ever nodded off a little during a presentation?
Now imagine a conference filled with rock and roll, choreographed
numbers, and comedy. That’s a presentation you’d sit up and pay
attention to!
Our guest today is Kraig Kleeman, the founder and Executive Producer
for Rock the C-Suite a production company that brings
electrifying original and relevant musical performances to
corporate events. In addition, he is the author of The Must-React System: User's Guide
to Prospecting C-Suite Executives which provides a strategy for
winning meetings with senior executives.
Kraig shares where the inspiration for Rock the C-Suite came from
and how corporate messaging is better received through the
performing arts. He describes the high energy performances he
produces that can be the main stage of a conference delivering an
audience-focused show that provides researched topics that mean the
most to those putting on the event.
Before Kraig was rocking the stage he had authored The Must-React
System and he explains why when doing outreach leading with value
proposition and product benefit language might seem intuitive it
actually isn’t the most effective method. In fact, providing
fact-based briefings combined with smart questions can allow the
potential client to map your research to their own experiences and
advance you to the next step!
Kraig provides great advice for landing meetings with executives
and creating high-octane events that any company can take advantage
of.
Three Key Takeaways:
· Conference producers should
prioritize the well-being of the audience over the distribution of
information. If the audience has zoned out, they will not
take in the information.
· When crafting content for a
conference make sure to collaborate with the event owner to really
dial in a deliverable that is effective for them and their
audience.
· Cold call outreach to executives will
have greater success if you lead with fact based research and not
value proposition