Dec 21, 2023
You can find an audience for your thought leadership on almost
any social media platform.
Time is the ultimate commodity - so, how do you break through the
noise to get your audience's attention?
Today’s guest has a keen understanding of audience, message, and
modality! Robert Glazer is the best-selling author of Elevate: Push Beyond Your Limits and Unlock Success in
Yourself and Others, a keynote speaker, award-winning
executive, and host of The Elevate podcast.
Our conversation starts by discussing creating content and
discovering what the audience is seeking. Robert shares how
experimentation is required, but one trick for content creation is
writing an article on anything you’ve been asked about five
times. This shows that the topic is a pain point to many and
allows you to point back to the article as something you’ve
previously dealt with, not something you are tackling at the
moment. Furthermore, Robert tells us why you have to create
content that is more than a sales pitch. By creating content
and opportunities that are mutually beneficial you increase the
odds of reaching your audience.
In addition, we look at the medium for thought
leadership Robert explains that you need to understand the reason
for tackling the platform you are. Many platforms like
podcasting reward longevity, so digging in and preparing to stick
it out through the crickets is required to find success down the
road. He also discusses picking one channel and learning to
excel at it. Once you’ve built an audience there, you can
expand to other platforms.
Three Key Takeaways:
· Pick a strategy, pick a tone, and
pick a channel. Learn to do that one channel well before
moving on to another.
· Success of a platform can take on
various looks. From increasing brand awareness, creating new
relationships, or by establishing yourself as an expert in your
field.
· If you want to make something go
viral, make something worth sharing.