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Leveraging Thought Leadership

Feb 21, 2021

Today’s guest Becca Bycott, the Director of Thought Leadership and Engagement at FiscalNote, a technology and media company that provides information services and software that connects the world to their governments.

Becca started her role at FiscalNote during the early stages of the COVID-19 pandemic working remotely and developing programs that would be offered virtually.  Those programs are tailored to give executives an exclusive and interesting experience driving by thought leadership that allows them to interact with others across various roles and industries to identify what issues they are facing and solve problems.

We discuss the challenges of creating virtual communities that have the same meaning and sense of togetherness that face-to-face meetings do.  Becca shares she gets participants to go beyond attending a meeting to making them active participants in a personal way that will build solid relationships for years to come.

This conversation tackles common issues like Zoom fatigue and how to move your social media away from being a one-way street of information into meaningful conversations.  Plus Becca shares some great advice for anyone looking to develop thought leadership for their company or organization.

Three Key Takeaways:

  • Thought leadership aimed at executives needs to help them put the current news into a larger context of how they can be more proactive in their leadership.
  • Building virtual communities for thought leadership needs to create a sense of belonging for people to share the ideas and problems that mean the most to them.
  • Using social media to spread thought leadership is great but you need to be engaged in conversations and not just talking at your audience.