Dec 6, 2020
Today’s guest is Dorie Clark, one of the Top 50 Thinkers
in the world by Thinkers 50 and the #1 Communication coach in
the world by the Marshall Goldsmith Leading Global Coaches Awards.
She is the author of Entrepreneurial You and Reinventing You as well as a
business professor at Duke and Columbia University.
Dorie joins us to discuss what traditional avenues are still
working for thought leaders in a world on pause due to COVID-19 in
addition to what creative and new ideas have come from having to
adapt to how the industry functions.
Dorie shares how she created an online course by starting with a
test group and developing the content in real-time, asking
questions,s and taking feedback from the participants to nail down
what was most important to them. Plus she explains how she adds
community to the fully developed course and why that aspect is so
important to make the content really stick.
Last we discuss the future of thought leadership post-COVID-19, the
plans that are being made to account for the unknown variables that
still lie ahead, what changes we’ve made that we might stick with
and what old habits will we return to.
If you are thinking about developing online content or worried
about how to continue business in the future Dorie and Peter have
some amazing advice for you in this episode.
Three Key Takeaways:
* Thought Leaders can gain an invaluable amount of feedback from
running their content at a discount with a test group.