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Leveraging Thought Leadership

Jun 21, 2020

Today’s guest is Nicole Truhe, Director of Thought Leadership at United Health Care Community and State. Nicole sits down with Peter to discuss how she uses her position to educate the space about emerging health and human services policy. We discuss the different effects of internal vs. external Thought Leadership. Why her position isn’t part of the marketing team and why the number of followers isn’t as important as who your followers are.

Three Key Takeaways:

  • How you can use Thought Leadership to influence policy.
  • Why building a network of Thought Leadership is important for your own message.
  • What stats are truly important to the growth of your Thought Leadership on social media