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Leveraging Thought Leadership

Jul 16, 2020

Today we have a special episode with two guests! Richard Citrin is the president of Citrin Consulting, author of The Resilience Advantage, an international consultant, leadership coach, and organizational psychologist.  Michael Couch is the president of Michael Couch and Associates with 30 years of experience as an internal organization effectiveness consultant combined with Business Unit P&L and Operations Management experience.  Together they co-authored the book Strategy Driven Leadership.


Richard and Michael tell us how they came together to write the book to find matching their background and experience was beneficial to their clients and each other.  We learn how they divided the writing duties, had multiple publishers interested, and why they chose their publisher they did.  During the interview, we explore their goals, expectations, and the effects of getting their book on the market had on their consulting.


Three Key Takeaways:

  • How thought leaders can come together to co-author a book.
  • What thought leaders should ask their publisher before signing with them.
  • What thought leaders can expect from a publisher in terms of marketing and sales support.