May 20, 2021
Many things have changed in the last ten years and publicity is no different. Sandra walks us through some of the big changes authors should be conscious of and why their social media presence and what they share are more imperative now than ever before.
When it comes to success for an author, selling books seems like the logical focus. We discuss why selling books is great but getting the attention of your industry is even better. Sandra explains why authors don’t need to be overly concerned with metrics and how the shelf life of business books is much longer than it used to be.
Sandra goes on to explain why authors should start a conversation with a publicist before they start writing. Getting a firm grasp on why you want a narrow audience, how your release date isn’t that important and the benefits of hiring a publicist outside of your publisher can save time and money down the road.
If you are thinking about writing a business book and want to ensure success this episode is a great place to start!
Three Key Takeaways: