Jan 17, 2021
Our guest today is Sue Yasav, CEO and Founder at Marquette Marketing LLC. Previously she was
the Vice President, Thought Leadership and Content Strategy at
Synchrony Financial.
Sue discusses her early work at GE
Captial building value proposition for credit card brands and
the processes she developed that she would later apply to many
other topics. She discusses moving to Synchrony and having to
build value for a brand that wasn't instantly
recognizable.
In addition to building processes, Sue was involved in
developing content and talent to speak about the brand so customers
would understand what the company stood for, who they were speaking
to, and why a customer would want to be involved with the
brand.
We discuss what successful thought leadership means to Sue,
how to measure it, and how to identify when something isn't working
and adjust the course.
We wrap up with Sue giving some critical advice for anyone
seeking to move into a thought leadership role at some point in
their career.
This is a great episode for anyone seeking to better
understand and build value in their brand.
Three Key Takeaways:
* Thought Leaders need to understand what a brand stands for and how to portray those ideals in order to successfully build brand value.
Three Key Takeaways:
* Thought Leaders need to understand what a brand stands for and how to portray those ideals in order to successfully build brand value.
* The manner in which content is ingested has changed and
thought leaders need to do the proper research to connect with
their audience where they are, not where you want them to be.
* The measurement of successful thought leadership is often
gauged by being asked to speak in the media, be part of a panel, or
being quoted.