Jan 17, 2021
Our guest today is Sue Yasav, CEO and Founder at Marquette Marketing LLC. Previously she was
the Vice President, Thought Leadership and Content Strategy at
Synchrony Financial.
Sue discusses her early work at GE
Captial building value proposition for credit card brands and
the processes she developed that she would later apply to many
other topics. She discusses moving to Synchrony and having to
build value for a brand that wasn't instantly
recognizable.