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Leveraging Thought Leadership

Mar 15, 2020

Many authors and content creators try to break into the speaking space to further promote their Thought Leadership and reach new clients. If this is a route you are looking to take then this is a must-listen episode for you!

Today we collect advice from some of the best keynote speakers in the industry.

Robert "Dusty" Staub is the founder and CEO of  Staub Leadership and author of The Heart of Leadership, and The Seven Acts of Courage  Robert starts us off talking about the strategic use of speaking and the type of audience you need to seek out.

Next up we have Anton Gunn, a keynote speaker and author of The Presidential Principles and The Audacity of Leadership. Anton tells us how to narrow down who you'll serve best and the differences between what the buyer of a keynote and the buyer of consulting services looks like.

Nick Morgan, the world-renowned founder of Public Words and the author of Can You Hear Me? and Power Cues brings us home with advice about going from entertainment versus impactful and the pressure speakers are facing today.

If you are going to have any hope of achieving a successful keynote you need to keep the audience's attention. Check out our Smart Guide to Audience Engagement.