Nov 29, 2018
If you are having trouble with the content for you book you
might have to switch how you look at it from writing the book you
want to writing the book people will want to read.
Peter welcomes Denise Lee Yohn, brand building expert and
author of "Fusion" and "What Great Brands Do". Together they
discuss the mental and financial burden of getting a book
published. Finding the angle to write the book people want to
read. And getting the most value out of a position before you
make the leap to something else.