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Leveraging Thought Leadership

Aug 28, 2022

Do you know why you choose one brand over another?
 
Traditional market research focuses on what people are buying. They study the number of items sold, where they're sold, and how those numbers are shifting.
But traditional research doesn’t tell you why people are acting in a certain way. That's where human insight...


Aug 25, 2022

If you thought a global pandemic would dim the lights of customer service - you thought wrong!
 
Customers still want answers to questions, friendly assistance, and solutions for their problems. But one thing is changing: the way we deliver answers and solutions.
 
To take a deeper look at the customer experience, and...


Aug 21, 2022

Thought Leadership sits at different positions in different companies. It can be bucketed with research, content marketing, or even brand building.

Given those options, how can you ensure all divisions are aligned in the story an organization's thought leadership is telling and the brand it is building?

To examine how...


Aug 18, 2022

Did you know that more than 50% of executives struggle to feel satisfied with their work?
 
It's important to have a sense of purpose around your job; the feeling that you've contributed, that you're respected, and that your work matters.

Today, I'm speaking with Gene Rice, the Founder and CEO of Rice Cohen...


Aug 14, 2022

How does a public speaker deliver a message without a stage?
 
Speaking events screeched to a halt when the pandemic put an indefinite stop to in person events. To find out how speakers moved forward, we’ve invited Mitch Joel , the Co-Founder of ThinkersOne to chat with us about the future of the speaking industry....