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Leveraging Thought Leadership

Feb 2, 2023

Your main goal as a thought leader is to get your insights into the world.  
But if your communication doesn't live up to its message, then your thought leadership will gather dust on a shelf 

To offer insights that elevate your communication, I’ve invited Emmy Award winning Journalist Jane Hanson to join me for...


Jan 29, 2023

What is a model? How can you make one? How do you know if it is useful and what is a validated model?

Statistician George P. Box once said, "All models are wrong, but some of them are useful." 
 
Models give us ways to depict how our insights relate to one another, and create structure that can be supported by...


Jan 27, 2023

Have you ever thought about writing a book to codify what your business does, and what it stands for? 
And once you do, how long should you work to promote that book after it hits the shelves?

To discuss these questions and more, I've invited Becky Robinson to join me for this episode of Leveraging Thought Leadership....


Jan 22, 2023

Why do people buy? 

Does it come down to price and features, or are our purchasing habits driven by deeper needs?

To better understand consumers, and how to successfully influence their purchasings, I’ve invited Kathy Risch to join me on our podcast. Kathy is the Senior Vice President, Shopper Insights & Thought...


Jan 19, 2023

Can your insights literally change people's lives? That's great!
But how do you make sure everyone hears what you have to say?

My guest today is Stacy Mayer, a consultant and coach who works with women seeking to get promoted into higher level leadership positions. Stacy talks about her book, Promotions Made Easy: A...