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Leveraging Thought Leadership

Oct 17, 2021

We all have personal stories of triumph and growth. Our history, our experiences, shape us and drive the most insightful parts of our thought leadership. So why is it so hard for us to share those stories?

Aliza Hughes is the Director of Thought Leadership at Zoecial Mediaa company that provides social media management with the aim of growing the client’s audience and credibility through brand storytelling.

We start our conversation by discussing how uncomfortable it can be to share personal stories in our thought leadership - the very stories that best illuminate our insights, strengths, and growth! Aliza shares her thoughts on telling personal stories, and how even tales of failure can  connect you to your audience, and connect you as humans in search of growth.

Aliza also explains that LinkedIn is important - get that first post out! While a certain level of professional polish needs to be present, perfection isn’t required, and seeking it is just another method of procrastination. We discuss getting comfortable with yourself, and growing your audience by taking part in comments - on your own posts, and on posts made by others -  as well as how to turn those comments into full fledged posts of their own.

This is a wonderful conversation for anyone looking to add a personal touch to their Linkedin and make audiences take notice!

Three Key Takeaways:

  • Don’t be afraid to have a more personal voice in your Thought Leadership content.
  •        Passion plus expertise = Successful Thought Leadership.
  • Don’t compare likes and comments to other thought leadership posts; everyone is at a different place in their journey. Instead, focus on beating your own personal best.