Jul 10, 2022
A single keynote won't
incite change, but it can start
the ball rolling. Companies are starting to demand programs that
take a keynote's
lessons deeper, investing resources in building long
term relationships with thought
leadership.
To discuss the
way keynote speaking has changed since the onset of
COVID-19, I’ve invited two
of the best speakers in the business to
share their insights and talk
about how they've navigated this new era of thought leadership
speaking.
David Burkus is a best-selling author
of Lead From Anywhere: The
Essential Guide to Managing Remote Teams and
internationally renowned keynote speaker, using forward thinking
ideas to help leaders and teams do their best work.
Stephen Shapiro is the author
of Invisible Solutions: 25 Lenses that
Reframe and Help Solve Difficult Business Problems, and a Hall of Fame Speaker helping
organizations keep up with
the increasing pace of change.
David and Stephen share how they’ve changed their keynote services
to meet the needs of a remote clientele, and what it's like to have their
business moving to more than 50% non-speaking generated revenue.
They share how they are creating webinars, master classes, and
certification programs, that take the ideas in their keynote
and make them have a longer lasting effect.
We discuss the benefits of virtual speaking, such as no longer
being restricted by travel and time zones, as well as being able to offer
bookended solutions that make a
good keynote serve as
an introduction to an ongoing
engagement - instead
of the end of one. In addition, we look at the drawbacks of being
remote, such
as difficulties networking and
building community.
Our guests offer great insight into how to create long lasting
relationships through gamification, competition, and other online
tools.
This conversation offers incredible information on pushing your
keynote beyond a single transaction, and into a long-lasting relationship!
Three Key Takeaways:
* Build your keynote as a bookended
experience,
using speaking as
a lead-in to
a multiple-week
challenge, and
adding a debrief at
the end in order
to create greater engagement.
* Companies want more than
an inspiring keynote. They want thought leadership that will
take your insights
and ideas and make them actionable for every employee.
* You can create networking
and community in virtual thought leadership events
by providing tools
that allow the audience to engage with the content, and each other both during and after the
event.