Through great storytelling!
is the Founder and CEO of Brunner
Communications, assisting high-profile individuals and
organizations in developing powerful, meaningful, and desirable
brand identities. She is also the Founder of Brunner Academy of Online Learning
, and the author
of Dare to Own You: Taking Your
Authenticity and Dreams into Your Next Chapter.
Liz has had a number of professions over the course of her career,
from high school music teacher to Emmy Award-winning news anchor.
She explains that the key to her success can be summed up in two
words: great storytelling. When you know the secrets of
storytelling, you can capture the attention of your audience and
keep them hooked.
Having worked both in person and on television, it was easy for Liz
to transition her work into the digital space after the pandemic
started – in fact, she began to teach others how to engage in the
virtual space and still move the dial. She shares why digital
presenters need to think like TV stars, and how to get your
audience to feel your presence - even through the lens.
Our final topic revolves around the energy gained from working
face-to-face, versus the newfound advantages of the digital space.
Liz explains the pros and cons of each, and how to connect,
communicate, and engage, developing the keys to success regardless
of your medium.
Three Key Takeaways:
* When presenting virtually and using slides keep things moving!
Use more slides with less content on each or include animations to
keep the audience constantly engaged.
* Looking directly into the camera when working online gives a
feeling that you are looking directly at every member of your
audience and engages them more.
* While putting a message together you need to hook people right
away, if you don’t you’ll miss an opportunity for your brand
(personally and for your company).