May 15, 2022
Thought leadership is all about unconventional ideas. But
unconventional ideas can be intimidating. How does a thought
leadership practitioner stir curiosity, draw in an audience, and
make potential clients want to engage? Does giving the client
agency draw them in or push them away?
In seeking answers, I’ve turned to an unconventional guest,
Vince Kadlubek. Vince is the
founder and director of Meow Wolf, an
art studio creating massive, world-class experiences that
weave art, space, and narrative into one inspirational
adventure.
To start things off, Vince explains Meow Wolf's purpose and design,
and talks about the three major Meow
Wolf experience spaces. These huge
art installations provide an environment to explore the
unknown, something
essential to an authentic, visceral experience. That's the kind of
place, Vince says, where real transformation happens. Bringing
these massive events to life takes many iterations of prototyping,
and many artisans working towards a unified vision. Vince
explains how Meow Wolf creates the
theme, seeks artists, and builds both teamwork and autonomy,
creating a collaborative effort built on trust.
This episode takes many concepts and ideas used in the arts, and
shows how they can be applied to thought leadership
advancements in any industry, to make dreams come true.
Three Key Takeaways:
* Thought Leadership needs to marry art and adventure,
leading their audience into the unknown - where transformation
happens.
* True collaboration means each side provides 50% of the
work toward a result; it's the merging of both that creates
something richer and more meaningful.
* Prompt your audience to participate in your
thought leadership instead of simply being a spectator.